From her first time flipping through Harper’s Bazaar and American Vogue at age 10, Violetta fell in love with photography. It was the light and mood, combined with haute couture fashion that fascinated her. Specifically, the works of Richard Avedon and Herb Ritts were most influential. Photography courses in high school, photographing family and friends in the style of fashion portraiture, and advancing her education in this art is how she began.
A graduate of the University of Maryland, Baltimore County, Violetta studied Photography Visual Arts and Art History. Throughout her education, Violetta worked as a makeup artist. Providing makeup for her own photoshoots as well as other photographers, fashion shows, video production and live television. Makeup artistry and wardrobe styling are an integral part of her image making process. She started her company, VM Photography & Makeup LLC, in 2004.
As not only a photographer, but as a stylist, make-up artist, producer and artistic director –Violetta creates one of a kind visual experiences for brands and editorial as well as individual and corporate clients. She is a new kind of photographer unbound by traditional parameters – a visual artist serving to curate an entire story through a lens as creative director at VM Photography & Makeup LLC . The shoots she produces are created with a strong conceptual fashion emphasis and a willingness to explore in order to bring images to life.
“I love to create beauty and and I live to capture it, says Violetta about her approach to her work. I am fascinated by the art of transformation! The process of light, makeup and wardrobe merging together to facilitate a “new” person is nothing short of magical. The experience has a profound effect on my subjects. And the lasting effects of seeing themselves in a heightened image is extremely gratifying to me. It’s what drives me to keep creating.”
In March 2014, The Fashion Group International of Greater Washington DC awarded Violetta the ‘Rising Star in Media/ Photography’ award. In 2015 Violetta unveiled ‘Women Of Colour’; a portrait series of six inspiring women who break the stereotypical mold of the Washingtonian professional. The collection of fashion inspired photography with a photojournalistic influence exhibited at The Monroe Trust Art Collective to a sold out opening reception. In 2016, Violetta was selected as one of 8 “Superfierce” artists. The traveling art exhibit, ‘Superfierce’ debuted at The National Museum of Women in The Arts.