From her first time flipping through Harper’s Bazaar and American Vogue at age 10, Violetta fell in love with photography. It was the beauty, the lighting and mood, combined with the fashion, that fascinated her. Specifically, the works of Richard Avedon and Herb Ritts were most influential. The images they created for fashion campaigns inspired her to pick up the camera and formally study the medium. Photography courses in high school, photographing family and friends in the style of fashion portraiture, and advancing her education in this art is how she began.
A graduate of the University of Maryland, Baltimore County, Violetta studied Photography and Visual Arts. Throughout her education Violetta worked in the beauty industry for over 10 years. She started her company, VM Photography & Makeup, LLC, in 2004. Her company produces fashion, commercial and editorial photo shoots for individuals, companies and corporate clients.
In March 2014, The Fashion Group International of Greater Washington DC awarded Violetta Markelou the ‘Rising Star in Media/ Photography’ award.
Working with internationally recognized beauty companies and currently working with film, video and photography production, Violetta specializes in High-Definition makeup. In both beauty and fashion, VM Photography & Makeup is a leading expert in the fields of photography, image consulting
“For me photography is not just about being technically able to take a great picture. It is an intimate process filled with inspiration, but most importantly, great communication and trust between the photographer and subject. Being able to communicate ideas, concepts and vision through photography is extremely gratifying. It’s what drives me to keep creating.”
Her work has been published in The Washington Post, VOGUE ITALIA ‘PhotoVogue’, DC Modern Luxury, Washington Life Magazine, Washingtonian Magazine and a national campaign for Planned Parenthood.